Data Quality in any corporate environment is almost always an issue due to the many points across an organization where
Customer Data is entered or captured, and the many different Legacy processes it feeds into and through. Getting an entire
enterprise to adhere to a common set of business rules for the standardization of customer data (and its many associated elements) can be a hugh challenge.
Transitions [2], completes the development of a lead tracking system build on a minimum budget to address the
needs of Documentum's sales and marketing departments. The system gathers leads from all on-line and off-line
global marketing efforts, improves the cleanliness of the data, and stages it for distribution to the SFA system.
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